Driving for Change in the Digital Automotive Marketplace


Words Natasha Wright, photos Barry Alt:

   When Barry Alt first launched Motorhead Digital he knew there were automotive businesses ready for a higher level of performance in their digital marketing. As a serious car enthusiast, he also understood what these businesses had to offer.

Barry spent his high school years attending an automotive trade school and dreaming of one day being an auto mechanic and says, “As much as I tried and as much as I loved the work, I was not as good of a mechanic or painter as I was a website designer and developer.”

After having been in the website development industry for over 20 years and keeping up with the ever-changing digital landscape of the internet, it was time to start something new. Merging his experience with his passion for all things automotive, Barry built MotorheadDigital.com to drive the industry to new heights.

Having helped performance shops and automotive suppliers get noticed by both local and long-distance clients, he’s already developed a specialty in the niche. The Motorhead Digital team has proven processes that help clients stay savvy and top mind, going way beyond websites. They do this by starting with interactive strategic planning specifically designed to learn about the client’s story, their goals, their ideal customers, and how to bridge the gap for successful customer journeys, user engagement, and repeat business.

Motorhead Digital clients include car restoration and collision specialist, RJ CARS. “The collaborative discovery process to learn about their business needs and clients was the most important step in building the website and strategy”, says Barry.

Ranked 19th in the nation in Corvette sales, and New York’s premiere Corvette dealer, Van Bortel Corvette has also benefited from Barry’s experience. Other clients include the leader in emergency vehicle safety lighting, Star Headlight & Lantern Company, and automotive electrical specialists, North Star Auto Electric.

When experts in the automotive industry need to focus on their businesses, they count on Motorhead Digital to focus on their online marketing. Who better to understand your customers than a likely client and enthusiast?

Barry’s constantly scouring the digital world for the latest and greatest. In his free time however, he enjoys tinkering on his 1969 427 Tri-Power Corvette or cruising with his wife, Kandi, in their 2013 427 60th Anniversary Corvette.

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